One change. That's all it took for a Dallas-based MBE to double their proposal win rate. They stopped writing generic bids and started tailoring every submission to the evaluation criteria. Here's the exact approach.
The Three-Part Formula
- Read the evaluation criteria before writing a single word — score your proposal against it before submitting
- Lead every section with your most relevant past performance — evaluators decide fast
- Price competitively but never at a loss — low-ball bids signal inexperience, not value
That's it. No complex strategy, no expensive consultants. Just disciplined alignment between what they ask for and what you deliver.
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Right Column
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Put It Into Practice Today
Pull up your last proposal. Score it against the RFP's evaluation criteria. If you can't clearly see how each section maps to what the agency asked for, you've found your improvement area.